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WILL I FIND IN THE TRAINING MANUAL? The
Manual is comprised of seven main sections: 1. Introduction 2.
To Whom Should I Sell, and How? 3. Equipment & Supplies 4. Doing the Work 5. Preparing the Invoice 6. Dealing with the Customer 7.
Conclusion The Sub-sections 1.Introduction Welcome: A Brief History Praise in the Media EZ to Learn and Use Home & Business You Can Do This Why Customers Love Us What You Have Invested In Who is Your Competition? The Difference Between Our Carpet Cleaning and Theirs Absence of Harmful Chemicals Technical Description of Other Carpet Cleaning Processes The Drysdale's Method: A Summary Orbital Design Cotton is the Key Gliders Why So Effective Who Should Consider This Business? What
is the Earnings Potential? 2. To Whom Should I Sell, and How? Advantages & Disadvantages: Residential vs. Commercial Customers Basics of Marketing to Various Market Sectors Community Demographics Background Reading and Research Farming (a term borrowed from the real estate industry) Fliers Public Relations Your Local Newspaper Web Site Yellow Pages Networking Marketing & "Gurus" Barter Sales, Promotions & Discounting Commercial Customers: The Need -to Focus Targeting Your Prospects Mailing Lists vs. Your Own Research Whom to Seek Out How to Mail Your Mailer's Message Telephone
Follow-up 3.
Equipment & Supplies Self
explanatory 4. Doing the Work Your Primary Tool Wall-to-Wall Carpeting Area Rugs Planning the Job Handling Equipment & Supplies When to Vacuum How Much to Try to Clean at One Time Cleaning Stairs Pet Stains Carpet Protection Manpower Cotton Pad Care 5.
Preparing the Invoice Measuring
Rooms and Areas 6. Dealing With the Customer Personal Interaction Referrals Accessibility Remote Call Forwarding Beeper/Cell or Mobile Phone Fax Web Site Keeping in Touch Telephone Callbacks Avoiding Price-Driven Shoppers Estimates Health & Safety Issues Preparing the Commercial Proposal The Follow-up Pricing Your Work Your
Business "Image" 7. Conclusion A Brief "Go Get Em!" Message
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