With your Challenger
machine, you will be ideally positioned to participate profitably in a newly
evolving area of carpet cleaning known as ENCAPSULATION, or "encap"
for short. Encap differs from our cotton pad-based cleaning method in that you
are not actually removing soil while you are operating the machine. What you are
doing instead is scrubbing into the carpet a kind of cleaning agent which
removes the soil from the carpet's fibers and ENCAPSULATES it in little
invisible clumps in the residue of the cleaning agent.
The chemical design of the
encap cleaner ensures its drying in a highly crystallized form which is kind of
loosely attached to the newly clean carpet fiber. By crystallized is meant that
this residue, composed of dried cleaning solution and carpet soil, will shatter
to a fine powder and be vacuumed up the next time your customer vacuums the
premises.
This process would
definitely NOT WORK for the professional cleaner either if the results of
his/her work were a still dirty looking carpet, OR if the cleaner was obliged to
return to the premises the next day to vacuum up the residue. With encap, what
is amazing is that carpet looks beautifully clean when you have finished your
work. In fact, many professional cleaners are reporting that the encapped carpet
actually looks BETTER than when they have cleaned it via whatever method they
used previously.
One of the keys to
performing encap effectively is the level of agitation involved in the process.
Thorough agitation of the carpet fiber while it is still wet or damp with the
cleaning agent results in the greatest possible amount of soil being separated
from the carpet. The Challenger Machine operates at a rate of 1750 RPM. The
standard rotary machine turns at just 175 RPM. The Challenger thereby generates
TEN TIMES the level of agitation that can be achieved with a rotary.
While the cleaning agent
used in encapsulation cannot be marketed as "all-natural", it is still
quite safe as commercial cleaning products go. The only ingredient it contains
that the government requires to be listed on what is called its MSDS
(disclosure) sheet is isopropyl (rubbing) alcohol. In fact, the brand of encap
cleaner we use contains Australian Tea Tree Oil, a natural product with
long-recognized disinfectant capabilities.
Encap so far seems to be
having its greatest degree of success in the commercial market: office
areas; R&D spaces; hotels; etc. The professional cleaner using encapsulation
in areas such as these is able to clean more carpet with less effort, and can
therefore bid these jobs for less money than can the wet, or &
"steam" cleaner. However, we and others have been testing its
appropriateness in residential situations as well, and have so far been mostly
pleased with both the results and the customer's reaction.
We
will make sure that purchasers of the Drysdale's/Challenger business package
have everything they need to pursue this variation of carpet cleaning, if they
choose to do so.
